Selling platforms
Gumroad, Payhip, Paddle and six more take your buyer's payment and pay you out. They differ in three ways: the fee on each sale, who handles sales tax and VAT, and where the money goes. Prices from each platform's own pages, checked 22 October 2026.
Merchant of record
It resells your product, so it collects and pays sales tax and VAT and handles chargebacks. You get one payout and an invoice. Usually a higher fee per sale.
Your own Stripe or PayPal
Buyers pay straight into your own payment account, often with no fee on sales. The platform may calculate tax, but registering and filing it are yours.
| Platform | Fee per sale | Monthly, from | Sales tax and VAT | Money goes to |
|---|---|---|---|---|
| Gumroadgumroad.com | 10% + $0.50 | Free | Gumroad, worldwide | Platform balance, paid out |
| Lemon Squeezylemonsqueezy.com | 5% + 50¢ | Free | Lemon Squeezy, worldwide | Platform balance, paid out |
| Paddlepaddle.com | 5% + 50¢ | Free | Paddle, worldwide | Platform balance, paid out |
| Payhippayhip.com | 5% | Free | Payhip, in the EU, UK, US and Canada | Your own Stripe or PayPal |
| Sellfysellfy.com | No Sellfy fee | From $22 | You; Sellfy calculates EU VAT | Your own Stripe or PayPal |
| Teachableteachable.com | 7.5% on Starter | From $29 | Teachable, in 45+ markets | Either, by payment option |
| Podiapodia.com | 5% on Mover | From $42 | You, where you are registered | Your own Stripe or PayPal |
| SamCartsamcart.com | No SamCart fee | From $79 | You; SamCart calculates it | Your own Stripe or PayPal |
| Kajabikajabi.com | No Kajabi fee | From $143 | You; Kajabi calculates it | Either, by payment option |
Card processing comes on top of the fee per sale on every platform except Paddle and Lemon Squeezy, whose fee includes it.
E-books, templates, presets, music and paid communities.
Course players, coaching bookings, communities and email in one place.
Subscriptions, licence keys and apps sold worldwide with the tax handled.
Where the money lands
Match the payout currency
Paddle pays free when the currency matches your bank's country, and charges $15 by SWIFT otherwise. Local USD, EUR or GBP details avoid it.
Mind the country rules
Gumroad pays a business only to a bank in the country where it is registered. Kajabi and Teachable Payments open only to businesses in their listed countries.
Count the conversions
Lemon Squeezy charges in USD and converts bank payouts; PayPal payouts add PayPal's own conversion. Each step costs 1–3%.
Need an account for your payouts? Your profile matches you with providers that take your company.
Find my optionsThe company that legally sells to your buyer. When a platform is the merchant of record (Gumroad, Lemon Squeezy, Paddle), it resells your product, so it collects and pays sales tax and VAT and handles chargebacks. When you are the merchant, the platform may calculate tax, but registering and filing stay with you.
Yes. These platforms take the buyer's payment and pay you out, but the money ends up in a bank or business account you choose. An account with local details in USD, EUR or GBP avoids a conversion on every payout.
Gumroad, Lemon Squeezy and Paddle handle it worldwide as merchants of record. Payhip handles EU and UK VAT and US and Canadian sales tax. Teachable files tax in 45+ markets on Teachable Payments. Podia, Kajabi, Sellfy and SamCart only calculate it.
Gumroad, Lemon Squeezy and Paddle publish their own lists of prohibited products, shown on their pages. Payhip, Podia, Teachable, Kajabi, Sellfy and SamCart publish no list of their own: the rules of the payment processor you connect, such as Stripe or PayPal, decide what you can sell.
They are shop builders and marketplaces with their own large field of competitors. This section covers platforms built to sell digital products, courses and software.
