LithuaniaFees
What Sellfy takes from each sale.
| Plan | Monthly | Sellfy's fee per sale |
|---|---|---|
| Starter | $29$22 a month, paid yearly | NoneUp to $10,000 in sales a year. |
| Business | $79$59 a month, paid yearly | NoneUp to $50,000 in sales a year. Adds upsells, cart abandonment, affiliates. |
| Premium | $159$119 a month, paid yearly | NoneUp to $200,000 in sales a year. Priority support. |
Other charges
- Stripe or PayPal
- About 2.9% + 30¢Charged by your payment account, not by Sellfy.
- Above $200,000 a year
- Offer on request
- Plan billing
- In USDWhatever your store currency.
- Free trial
- 14 days, checkout offYou cannot take payments during the trial. 30-day money-back guarantee after you subscribe.
What you can sell
- Digital downloads
- Subscriptions
- Physical products
- Print-on-demand merch
- Video streaming
Tax and VAT
You are the seller, so the VAT is yours.
Sellfy says plainly that it is not the merchant of record: you are, on every sale. It identifies the buyer's location, charges the right EU or UK VAT rate when you turn tax collection on, and gives you a quarterly report for your VAT return. Registering, filing and paying stay with you.
- Outside the EU, you register for the EU's non-Union VAT scheme and with HMRC for UK VAT.
- Inside the EU, you register for the One Stop Shop and with HMRC for UK sales.
- You can block sales to the EU or UK instead.
- Your own name appears on the buyer's statement and invoice.
Getting paid
How Sellfy pays you.
- How you are paid
- Straight into your own account, at the moment of saleSellfy never holds the money. You move it from Stripe or PayPal to your bank.
- Payment options
- Stripe and PayPalCards, Apple Pay and Google Pay through Stripe; PayPal and local European methods through PayPal.
- Store currencies
- 25Check that your Stripe or PayPal account can receive each one.
- PayPal account type
- Personal worksPayPal needs a Business account for subscriptions.
Who can sell
Who Sellfy accepts.
- Who can sell
- Anyone with Stripe or PayPalSellfy says you can run your store from anywhere in the world.
- Sales limit
- By plan$10,000, $50,000 or $200,000 a year.
- What you cannot sell
- Not published as a listSellfy's terms and the Stripe and PayPal policies apply.
Company
The companies behind Sellfy.
Runs Sellfy
UAB Sellfy
Lithuania
Your account
With Sellfy, the money is in Stripe or PayPal at once.
No payout schedule and no holdback: each sale lands in your own payment account. What happens next depends on that account:
Match store and account currencies
If your store sells in EUR but your Stripe account pays out only in GBP, Stripe converts each payout. Check which currencies your account can hold.
Plan by annual sales
Plans cap your yearly sales: Starter stops at $10,000. Above $200,000 Sellfy asks you to contact it.
Budget for VAT filing
As your own merchant of record, you need EU and UK VAT registrations once you sell digital products to consumers there.
Business accounts on Finzil with local details in several currencies
Compare
How Sellfy compares.
| Platform | Fee per sale | Monthly | Sales tax and VAT | Money goes to |
|---|---|---|---|---|
| Sellfy | No Sellfy fee | From $22 | You; Sellfy calculates EU VAT | Your own Stripe or PayPal |
| Gumroad | 10% + $0.50 | Free | Gumroad, worldwide | Platform balance, paid out |
| Lemon Squeezy | 5% + 50¢ | Free | Lemon Squeezy, worldwide | Platform balance, paid out |
| Paddle | 5% + 50¢ | Free | Paddle, worldwide | Platform balance, paid out |
| Payhip | 5% | Free | Payhip, in the EU, UK, US and Canada | Your own Stripe or PayPal |
| Teachable | 7.5% on Starter | From $29 | Teachable, in 45+ markets | Either, by payment option |
| Podia | 5% on Mover | From $42 | You, where you are registered | Your own Stripe or PayPal |
| SamCart | No SamCart fee | From $79 | You; SamCart calculates it | Your own Stripe or PayPal |
| Kajabi | No Kajabi fee | From $143 | You; Kajabi calculates it | Either, by payment option |
FAQ
Your questions, answered.
How much does Sellfy cost?
Starter costs $29 a month ($22 paid yearly) for up to $10,000 in sales a year. Business costs $79 ($59) for up to $50,000 and Premium $159 ($119) for up to $200,000. Sellfy takes no fee on sales; Stripe and PayPal charge about 2.9% + 30¢.
Is Sellfy a merchant of record?
No. Sellfy says you are the merchant of record for all your sales. It calculates EU and UK VAT and gives you reports, but you register, file and pay.
When does Sellfy pay me?
Immediately. Buyers pay into your own Stripe or PayPal account, and Sellfy never holds your money.
Who is behind Sellfy?
UAB Sellfy, a Lithuanian company, named in the footer of its website.
Need an account for your payouts? Your profile matches you with providers that take your company.
See my matches