Overview
Guru Pay, at a glance.
Guru Pay is an e-money institution headquartered in Lithuania, regulated by Bank of Lithuania. Business accounts cost from €25 a month. Opening an account takes 3–5 days.
E-money is held separately in a customer account and is not covered by Lithuania's deposit guarantee scheme.
Why businesses pick Guru Pay
- A dedicated euro IBAN, with SEPA, SWIFT and an API
- Considers companies from outside the EEA
- Category 1 businesses pay €25 a month and receive SEPA payments free
- An urgent review in two working days is available for a fee
Watch out for
- Opening costs €250 to €2,500, depending on the risk category
- Higher categories pay €200 to €300 a month and a percentage on every payment
- Payments in other currencies cost 2% plus 0.2% to 0.75%
- Euro only, and no cards
- Only ten Trustpilot reviews, with a score of 2.5
Business fit
Will Guru Pay accept your business?
Four quick answers. Where your company is registered and what it does rule a provider in or out faster than anything else.
Based on Guru Pay's published rules
Needs review
Guru Pay works with Licensed businesses, but does not publish the countries it accepts companies from.
Guru Pay does not publish a minimum company age or turnover, so those two answers are not checked here.
This is one provider. Your profile checks all of them.
- Every provider that fits your business
- The reason behind each match
- Company age and turnover checked too
Who it works with
Accepted and not accepted.
What Guru Pay publishes about the businesses it takes on.
Who Guru Pay serves
- Financial institutions
- Startups and SMEs
- E-commerce
All 5 industries on Guru Pay's accepted list
- Licensed businesses
- EEA businesses
- Non-EEA businesses subject to review
- Companies needing dedicated IBANs
- Businesses needing SEPA/SWIFT/API payments
Not supported
Industries and countries Guru Pay does not accept, from its own published lists.
Industries
- Adult entertainment (except dating services)
- Banks (except specialised banks based in the EU)
- Carbon trading
- Cash for gold
- Cheque cashing
- Counterfeit goods
- Development aid
- Diamond merchants
- Medical marijuana/cannabis where over 0.2% THC
- Illegal goods
- MLM/pyramid schemes
- Pawnbrokers
- Binary-options trading and financial products in jurisdictions that do not have or require regulation/licensing
- Political groups
- Shell banks
- Unregistered charities
- Weapons, ammunition, rifles and related goods
- Businesses with no licence where a licence is required by law
Countries
- Not published
Coverage
Where can you use Guru Pay?
Coverage is a starting point. It does not confirm that every business in these markets is eligible.
Supported currencies
EUR
- EUR
Payment reach
Not published
Who can apply
Company incorporation countries
Not publishedOwner nationality
Not publishedOwner residency
Not publishedCompany types
Not publishedPricing
What does Guru Pay cost?
Look beyond the monthly fee. Your total cost depends on how many transfers you make, where they go and how much you convert.
Account cost
Opening fee
From €250
depends on plan
Monthly fee
€25–300
depends on plan
Category 1
Lowest cost€25 per month
€250 setup · €550 in year one
Category 2
€200 per month
€750 setup · €3,150 in year one
Category 3
€250 per month
€1,250 setup · €4,250 in year one
Category 4
€300 per month
€1,250 setup · €4,850 in year one
Category 5
€300 per month
€2,500 setup · €6,100 in year one
Transaction fees
| Cost | Category 1 | Category 2 | Category 3 | Category 4 | Category 5 | How it is charged |
|---|---|---|---|---|---|---|
| Incoming | ||||||
| SEPA | Free | 0.1% | 0.1% | 0.5% | 0.5% | No charge |
| Outgoing | ||||||
| SEPA | €1–10 | Not published | Not published | Not published | Not published | Fixed fee; varies by plan · By amount |
| SWIFT / international | 0.2–0.75%, min €25 | 0.2–0.75%, min €25 | 0.2–0.75%, min €25 | 0.2–0.75%, min €25 | 0.2–0.75%, min €25 | Percentage, with a minimum charge; varies by plan · By category |
Other fees
Currency exchange (FX)
| Cost | Listed amount | How it is charged |
|---|---|---|
| FX markup | From 2% | Percentage of the amount · Plus 0.2% to 0.75% by category, minimum €25 |
Onboarding
From application to live account.
Opening an account typically takes three to five business days.
- 1
Apply
Start the application online or through the sales team.
- 2
Company and people
Give the company's registration details, directors and owners.
- 3
Checks
Upload the documents requested and complete identity verification.
- 4
Account live
Once approved, the account is opened and you receive its details.
Documents you need
Not published
FAQ
Your questions, answered.
Is Guru Pay a bank?
No. UAB Guru Pay is an e-money institution licensed by the Bank of Lithuania, register code LB001929. E-money is not covered by the deposit guarantee scheme.
How much does a Guru Pay account cost?
It depends on the risk category. Opening costs €250 for category 1 and up to €2,500 for category 5; the monthly fee runs from €25 to €300. Category 1 receives SEPA payments free.
Does Guru Pay accept companies outside the EEA?
It may, after its checks and at the prices of a higher category.
Which businesses does Guru Pay not accept?
Its list includes adult entertainment, banks outside the EU, carbon trading, cash for gold, cheque cashing, counterfeit goods, diamond merchants, pawnbrokers and pyramid schemes.
Alternatives
How Guru Pay compares.
If Guru Pay is not the right fit, these providers work with similar businesses. Compare their listed licences and services below.
| Provider | Licensed in | Known for |
|---|---|---|
 Guru PayThis pageE-money institution |  | Dedicated EUR IBANHigh-risk industries |
 WallterE-money institution | | High-risk industriesCrypto-friendly |
 PerveskE-money institution | | Crypto-friendlyHigh-risk industries |
 ConnectPayE-money institution | | 80+ currenciesOnline businesses |
 VerifoE-money institution | | Named IBANSole traders |
Not sure which one fits? Your profile ranks them for your business, with the reason behind each.